Deeper Purpose. Meaningful Experiences. Lasting Value.

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How I Work

My work combines more than 25 years of operating and entrepreneurial experience with transformative experience design, systems thinking, stewardship, regenerative development, and future-focused strategy.

Founder background across tourism and hospitality:

  • Field builder

  • Inbound & Outbound Tour Operations

    • Sustainable, Adventure Travel

  • Eco Camp & Glamping

  • Destination Stewardship Strategy

  • International Development

Engagements typically begin in 1 of 3 ways:

  1. Strategic Advisory for founders and senior leaders navigating consequential opportunities, decisions, or transitions and eager to see and prepare for what is around the corner.

  2. The Experience Impact System for organizations ready to evaluate, deepen, and integrate their experience strategy.

  3. Speaking, leadership facilitation, and professional education can stand alone or support a broader engagement.

EXTENDED TTC/TTI NETWORK

When a project calls for research, facilitation, training, measurement, implementation, or community engagement, I draw upon the Transformational Travel Council and Institute’s global network of specialists, educators, researchers, and practitioners.

TTC EXPERIENCE IMPACT SYSTEM

A structured, 3-phase pathway for understanding how an experience is promised, delivered, felt, and remembered, and how it creates value for travelers, teams, businesses, communities, and the natural world.

1. EVALUATION

We begin with an external review of the guest journey, brand promise, programming, communications, and strategic context. We identify what is already strong, where promise and delivery may be misaligned, and where greater impact and value may be possible.

Primary deliverable: Experience Impact Opportunity Brief

2. IMMERSION

We go deeper into the experience itself through observation, participation, interviews, and reflection. We examine the guest journey, emotional arc, moments that matter, meaning, stewardship, and long-term resonance alongside purpose, people, culture, operations, pride, performance, and organizational alignment.

Primary deliverable: Experience Impact Diagnostic

3. PARTNERSHIP

We co-create the experience strategy and support its movement into daily operations, team culture, programming, guest engagement, and leadership. The work may include implementation, training, integration, qualitative and quantitative measurement, advanced metrics informed by the Experience Impact Index now in development, and ongoing advisory.

Primary deliverable: Experience Field Guide

A practical, living guide that translates the experience strategy into daily practice—helping teams shape the guest journey, create meaningful moments, and connect their work to the people and place they serve.

STRATEGIC ADVISORY

A close, ongoing relationship for founders and senior leaders building the future of travel, hospitality, conservation, wellness, and destination development. We define the future you are working toward, examine consequential decisions, anticipate opportunities and risks, align purpose with commercial reality, and keep an eye on the horizon.

Areas of focus can include vision, new concepts, experience strategy, regenerative development, positioning, emotional loyalty, organizational alignment, partnerships, measurement, and long-term value creation.

Core Principle

What transforms travelers should also regenerate the places they visit.

Leader Consulting, Advisory & Facilitation

Keynotes, Workshops & Leadership Conversations

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I speak internationally and facilitate executive, team, and industry conversations that connect inspiration with practical application.

Topics include:

• The Transformation Economy

• Transformative experience strategy and design

• Regenerative tourism and hospitality

• Human hospitality, belonging, and emotional loyalty

• Designing for awe and wonder

• Stewardship and systems thinking

• The future of travel and human experience

Formats include keynotes, plenary conversations, panels, workshops, executive sessions, retreats, and moderated conversations. Each engagement is designed to bridge visionary ideas with practical pathways for the people shaping the future of travel and hospitality.

  • “The future of tourism and hospitality is not about serving more guests, but about serving deeper meaning and reverence for people, communities, and the living world.”

    — Jake Haupert

  • “The future of business is about meaning, not just money.”

    —Chip Conley, Author, MEA, and Advisor to The Transformational Travel Council

  • “The journey is not about escape, but about engagement — with the world, with others, and with ourselves.”

    —Phil Cousineau, Author, and Advisor to the Transformational Travel Council

  • “Experiences are about time well spent. Transformations are about time well invested.”

    —B. Joseph Pine II, Author, and Advisor to the Transformational Travel Council

A person walking a dog along a beach during sunset, with the sun low in the sky and reflecting on the water, creating a warm, golden ambiance.

The future of travel will belong to organizations creating transformation, emotional connection, stewardship, and lasting value.

Let’s Talk, maybe Walk

Start with a focused Experience Impact conversation.

If you are developing or evolving an experience, property, destination, organization, or idea with the potential to create meaningful value for people and place, let’s begin with a focused conversation.

Most conversations are held virtually, with occasional opportunities to walk together in nature when place and timing allow.

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  • "Regeneration is a process by which people, institutions, and materials evolve the capacity to fulfill their inherent potential in a world that is constantly changing around them."

    Carol Sanford

  • "Only when we have learned to see ourselves... as part of a dynamic living system subject to nature's laws will we truly figure out how to thrive."

    Anna Pollock

  • “The most exciting breakthroughs of the 21st century will not occur because of technology, but because of an expanded concept of what it means to be human.”

    John Naisbitt, Futurist

  • “Enterprises should recognize the economic opportunity offered by the transformation business, in which they partner with consumers to improve some fundamental aspect of their lives—to achieve a “new you.”

    B. Joseph Pine II and James H. Gilmore, Harvard Business Review

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Let’s Connect

I work selectively with projects and leaders who are committed to aligning meaningful guest and traveler experiences with responsible participation in the destinations and communities visited.

The most successful engagements are those in which transformation and regeneration are seen not as add-ons but as central to the project’s purpose and long-term success.

Retained Strategic Advisory

I typically work with hospitality and tourism leaders through ongoing advisory partnerships that provide strategic perspective, decision support, and systems-level guidance during key phases of development.

Project-Based Strategy Engagements

For defined experience strategy & development, regenerative design strategy, or alignment facilitation engagements.

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